Est. 2026 · Born in Florida
Performance fishing apparel that honors the real waters of Florida, one river, one coast, one legend at a time.
See the CollectionsCollect the Coast
Tap a waterway to jump to its collection. Every dot is a shirt, and a story.
More waterways drop over time: St. Johns, Indian River Lagoon, the Keys flats, Apalachicola. Every waterway in Florida is a collection waiting to happen.
Collect the Coast · Collect the Rivers
Every collection is named for a real Florida waterway and its native fish. Hooded performance shirt, UPF sun protection, built-in gaiter.
Gasparilla · Pirate Black
Redfish, "The Flats Hunter"
Coastal · Dark · Timeless
$58, Hooded Gaiter Shirt
Notify Me at Launch
Anna Maria Island · Seafoam Blue
Tarpon, "The Silver King"
27.5189° N · 82.7285° W
$58, Hooded Gaiter Shirt
Notify Me at Launch
Alafia · Cypress Green
Bowfin, "The Blackwater Warrior"
27.9076° N · 82.2414° W
$58, Hooded Gaiter Shirt
Notify Me at Launch
Hillsborough · Bayou Charcoal
Snook, "The Gamefish of Tampa Bay"
28.0209° N · 82.4434° W
$52, Performance Long Sleeve
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Clearwater Beach · Sugar Sand
Snook, "The Gulf Prowler"
27.9775° N · 82.8271° W
$58, Hooded Gaiter Shirt
Notify Me at Launch
Lake Okeechobee · Marsh Olive
Largemouth Bass, "Bass Capital of Florida"
26.9539° N · 80.8776° W
$58, Hooded Gaiter Shirt
Notify Me at Launch
Ichetucknee Springs · Spring Aqua
Manatee, "The Gentle Giant"
29.9841° N · 82.7615° W
$58, Hooded Gaiter Shirt
Notify Me at LaunchEvery waterway in Florida is a collection waiting to happen, beaches, lakes, springs, and rivers. This is just the first tide.
The Signature Detail
Every shirt carries the real topography of its waterway printed down the sleeve, the actual shoreline, depth contours, and a compass rose. Tone-on-tone, understated, and unmistakable to anyone who knows the water.
One shirt. One waterway. One map.
Cover the Coast
Vintage embroidered patches on the headwear built for the water and the tailgate alike.
Washed olive, cypress-river patch, all-day sun, Old Florida feel.
$30
Notify Me at Launch
More than a shirt, a piece of the story.
Weatherproof, cooler-ready art of your waterway.
Collection badge, stitched to last.
The legend behind the river, in your hands.
The species that rules these waters.
Collect every river. Collect every coast.
The Build
Blocks 98% of UV rays for all-day sun on the water.
Lightweight, moisture-wicking, quick-dry sublimation fabric.
Hooded styles include a face gaiter for sun and wind.
Your waterway's real map printed down the sleeve.
Unisex fit, sizes S-2XL. Machine wash cold, hang dry, no bleach, the print is part of the fabric, so it never cracks or peels.
Size Guide
| Size | Chest (in) | Length (in) |
|---|---|---|
| S | 34-37 | 28 |
| M | 38-41 | 29 |
| L | 42-45 | 30 |
| XL | 46-49 | 31 |
| 2XL | 50-53 | 32 |
Between sizes? Size up for a relaxed on-the-water fit. Placeholder measurements, confirm against your blank supplier's spec sheet before launch.
Before the highways and the high-rises, Florida belonged to its waters, blackwater rivers under ancient cypress, flats that turned copper at sunrise, coasts where legends were buried with the treasure.
Florida Watermen exists to keep that Florida alive. Every collection honors a real waterway, its native fish, and the people who still work and wander it.
Explore Local · Protect Wild
Our Story
Florida Watermen makes Old Florida performance fishing apparel for the people who know these waters by heart, not the postcard, the real thing.
It started with two lifelong friends, Jerm and Shawn, doing what Florida boys do: talking on the water. We kept coming back to one idea, a brand that didn't just slap a palm tree on a shirt, but honored the exact rivers, coasts, and springs that raised us. Blackwater under ancient cypress. Flats that turn copper at sunrise. Springs so clear you can count the fish. If you've put a boat in it, you already get it.
So we built it ourselves. Every collection is a real Florida waterway we know by name, the native fish that rules it, and that water's own map stitched down your sleeve. Each shirt is UPF 50+ performance fabric made to be worn on the exact water it's named for, the Alafia, the Hillsborough, Anna Maria, and more on the way. This isn't merch. It's a love letter to home you can actually wear.
And "Protect Wild" isn't a tagline we forget after checkout, a share of every sale goes back to keeping these waterways wild for the next boat that puts in.
Shop the CollectionsBorn in Florida. Rooted in Old Florida. Driven by the Coast.
Protect Wild
A portion of every sale goes straight to protecting Florida's waterways and wildlife, the springs, rivers, and coasts we grew up on, and the fish, manatees, and birds that call them home. When you wear Florida Watermen, you're helping keep Old Florida wild for the next boat that puts in.
Explore Local. Protect Wild. It's not just our motto, it's our promise.
Stories · The Journal
Every collection has a story, the history, the fish, the reason it matters. Here's where we tell them.
Alafia · River of Fire
When the sun drops behind the cypress on the Alafia, the whole blackwater river catches light like it's burning. Beneath it lives the bowfin, the "blackwater warrior," a fish older than the dinosaurs that survives where nothing else will...
Full story at launch →Anna Maria · The Silver King
Hook a tarpon off Anna Maria and you'll understand the nickname. A hundred pounds of chrome muscle that walks on water when it jumps. For generations it's been the fish that turns anglers into lifers on these gulf flats...
Full story at launch →Protect Wild
"Protect Wild" isn't a slogan we print and forget. A share of every sale goes back to the waterways these collections are named for, cleanups, conservation, keeping Old Florida wild for the next boat that puts in...
Learn more at launch →Join the launch list, first drop, first numbers, first to know.
★ First 100 on the list get 15% off launch + free shipping ★
Get in Touch
Questions, wholesale, or a waterway you want to see next? Drop us a line.
Or email info@floridawatermen.com
